India Kicks Off Dharti Aaba Janbhagidari Abhiyan (DAJA): Largest Tribal Empowerment Campaign

Dharti Aaba Janbhagidari Abhiyan (DAJA) is the biggest nationwide tribal mobilization initiative of India ever, which began in June of 2025, in order to empower 23 tribals in 1 lakh+ villages spread in 31 States/UTs. Within 9 days, it touched 53+ lakh of the tribal citizens as it provided key government schemes such as Aadhaar, Ayushman Bharat, Pm-Kisan, and Ujjwala Yojana in 22,000+ camps. People will have full entitlements and representation based on five pillars of governance consisting of the Janbhagidari, saturation, cultural inclusion, convergence and last mile delivery into the campaign. It also commemorates Bhagwan Birsa Munda, which is intended to combine the provisions of welfare with culture restoration and community leadership. DAJA is a true representation of the involvement of every citizen in the government and tribal pride of the Viksit Bharat@2047 vision.

Context

• The Dharti Aaba Janbhagidari Abhiyan (DAJA) is a rare tribal empowerment movement that has touched 1 lakh villages and communities, and was launched on 15 June 2025. 
• The initiative is on the anniversaries of Bhagwan Birsa Munda (Dharti Aaba) and the initiative is squared by Viksit Bharat@2047 and Janjatiya Gaurav Varsh as the government schemes are likely to reach the most far flung tribal areas of India.

Key Points

• 22,000 + empowerment camps through which 53+ lakh tribal citizens were reached out to
• 1.38 lakh of Aadhaar enrollments, 1.68 lakh Ayushman cards released
• More than 46 K + registrations of PM-Kisan, and 22 K + enrollments of PM-Ujjwala
• More than 32,000 new PM Jan Dhan accounts were opened
• Services Provided: FRA claims, pensions, nutrition, legal aid, tribal entrepreneurship services

Campaign scope and coverage

• Time frame: 15 June 2025- 15 July 2025
• Coverage: over 550+ districts in 31 States/UTs and 75 PVTGs and more than 700+ tribal communities
• Objective: 100% centrally sponsored schemes saturation among tribals
• Partners: Ministries, Civil Society Organisations, NSS, MyBharat, youth and tribal student networks

Main characteristics of DAJA: 5 Pillars of Governance

• Janbhagidari Community based and tribal based participation
• Saturation- Entitlements go to all target households.
• Cultural Inclusion- Tribal language and art as well as, tradition is practiced
• Convergence convergence- Multi-ministry, multi-stakeholder synergy
• Last-Mile Delivery - Remotest habitation camps

State Highlights

• Ladakh: nutrition and rejoicing over the FM Nirmala Sitharaman and Millets
• Assam: DAJA was launched in Guwahati by CM himself, Himanta Biswa Sarma
• The jurisdiction of Madhya Pradesh covers the blend cultural service at Sehore with Governor Mangubhai Patel
• Maharashtra: Fadnavis stressed on tribal entrepreneurship
• Kerala: Wayanad tribal conclave collaborative planning 3

Conclusion

DAJA is not just another scheme, it is a grassroot countrywide revolution that has put the tribal community at the center stage of inclusive growth in India. The campaign is a new milestone in the model of tribal governance and empowerment in India with direct outreach, cultural pride and saturation in delivery of welfare.