Rajasthan aims to emerge as a global tourism, cultural and spiritual powerhouse by 2047. Through sustainable infrastructure, digital innovation, heritage conservation and skill development, the state will enhance visitor experiences, strengthen religious tourism and empower artisans. The roadmap focuses on inclusive growth, eco-friendly practices and world-class tourism standards.

Rajasthan, a global tourism hub, is renowned for its majestic forts, palaces, vibrant cultural heritage and diverse landscapes. With 9 UNESCO World Heritage Sites, unique tourism experiences like Palace on Wheels and Pushkar Fair and a strong film and rural tourism sector, the state contributes significantly to India's growing tourism economy. Rajasthan's rich arts, music and pilgrimage sites further enhance its global cultural prominence.

Rajasthan ranked 5th in India for foreign tourist arrivals (2023)

• "Favourite Leisure Destination in India" Award for Rajasthan Tourism by Conde Nast Readers Travel Awards 2023
• Destination of the year "Royal Experience" award at ITB, Berlin 2025 by PATWA (Pacific Area Travel Writers Association)
• Six iconic forts among Rajasthan's 9 UNESCO World Heritage Sites
• Rajasthan pioneered luxury tourism with "Palace on Wheels" (1982)
• Famous for rich folk traditions in arts & crafts. Also known for Langa-Manganiyar singing, Kalbeliya dance & cultural heritage
• Jaisalmer desert and Udaipur lakes enrich Rajasthan's cultural diversity
• Pilgrimage tourism preserves traditions like astrology, ayurveda and folk arts
• Heritage temples play key roles in religious and social harmony
• State excels in adaptive reuse of forts and havelis as hotels

VISION 2047

By 2047, Rajasthan will be a rural tourism, global & eco-tourism and cultural hub, offering unparalleled heritage, spiritual and artistic experiences through sustainable policies, innovation and digital integration.

The state will preserve its natural, historical and cultural legacy while fostering inclusive economic growth, enhancing livelihoods and creating immersive, world-class tourism and pilgrimage experiences for future generations.

Thrust Areas

Enhanced Tourist Infrastructure & Air Connectivity

Modernising roads, airports, accommodations and transport networks to ensure seamless travel experiences.

Diverse Tourist Offerings

Expanding adventure, eco-tourism, wellness tourism and heritage tourism to attract varied visitor demographics.

Religious Tourism & Pilgrimage Development

Systematic development of temples, facility upgrades, encroachment prevention and branding of spiritual destinations.

Sustainable & Responsible Tourism

Promoting eco-friendly initiatives, conservation efforts and responsible tourism to align with UN Sustainable Development Goals.

Smart Tourism through Technology

Using AI, data analytics and digital platforms to create personalised experiences and efficient services.

Digital & Networking Initiatives

Leveraging digital marketing, virtual tours and online booking systems to improve tourism accessibility.

Advancing Art & Cultural Festivals

Organising festivals, events and exhibitions to highlight Rajasthan's rich heritage and craftsmanship.

Marketing, Promotion & Branding

Strengthening global campaigns, digital outreach and destination branding for increased tourism footfall.

Skill Development in Hospitality & Tourism

Training workforce in hospitality management, customer service, culinary arts and cultural interpretation.

Disaster Preparedness & Safety

Strengthening risk management at tourist sites, ensuring visitor safety and crisis response mechanisms.

Tourism & Promotion

Tech-Driven Tourism

AI, AR, VR, digital payments and mobile apps are revolutionising travel, ensuring seamless booking, navigation and enhanced visitor experiences, crucial in the post-pandemic era.

Sustainable Tourism

Growing eco-awareness drives demand for eco-friendly travel that supports local cultures, economies and environmental conservation, making Rajasthan a hub for responsible tourism.

Tourist Satisfaction & Feedback

90% of tourists report positive experiences in Rajasthan, highlighting effective tourism management and demand for newer, immersive tourism products.

Wellness Tourism Boom

Tourists seek yoga, meditation and Ayurveda in Rajasthan's serene desert landscapes and heritage havelis, fostering health-centric travel and spiritual rejuvenation.

Adventure Tourism Growth

Desert safaris, camel rides, hot air ballooning and Aravalli trekking attract thrill-seekers, making Rajasthan a top adventure tourism destination.

Wedding Tourism Hotspot

Rajasthan's heritage hotels and royal palaces make it India's top luxury wedding destination, hosting lavish celebrity weddings and extravagant celebrations.

Rural Tourism Appeal

Visitors immerse in local crafts, village life and heritage stays, experiencing authentic Rajasthani culture, rural festivals and traditional architecture.

Eco-Tourism Expansion

Rajasthan promotes sustainable travel and conservation across its deserts, forests and wildlife sanctuaries, enhancing environmentally responsible tourism.

Customised Tourism Experiences

Travellers seek personalised itineraries, driving Rajasthan to develop diverse tourism products catering to cultural, wellness, adventure and luxury travellers.

Cultural & Heritage Promotion

Rajasthan's 9 UNESCO Heritage Sites, music, dance and festivals continue to attract millions, reinforcing its global image as India's cultural tourism hub.

Art, Culture & Heritage

Digital Transformation & Accessibility

Virtual reality (VR), augmented reality (AR) and 3D modelling enhance documentation and presentation of cultural heritage. Digital signage and navigation boards improve visitor experience and engagement.

Community Participation & Authenticity

Local communities actively engage in art, cultural and archaeological projects, strengthening social bonds and ensuring authentic preservation of Rajasthan's rich heritage and traditions.

Global Influence & Artistic Evolution

Cross-border collaborations shape artistic styles, literature and archaeology, while traditional arts are reinterpreted for modern audiences, balancing innovation with cultural essence.

Conservation & Inclusive Representation

Historical monuments are restored through expert collaboration, ensuring sustainability. Increasing focus on diverse perspectives in arts and literature promotes cultural inclusivity and heritage preservation.

Rich Cultural Heritage

Renowned for vibrant traditions like music, dance and festivals. Developing cultural tourism packages can attract tourists and boost the economy.

Diverse Handicrafts

Famous for blue pottery, block printing and gemstone jewelry. Craft villages and e-commerce can expand markets and support artisans.

Historic Architecture

Magnificent palaces, forts and havelis are a symbol of its rich heritage. Heritage tourism through guided tours and immersive experiences can attract culture seekers.

Literature and Folklore

Deep-rooted oral traditions and folklore are an integral part of our cultural heritage. Literature festivals and storytelling sessions can revive and popularise these stories.

Culinary Heritage

Unique flavors and traditional recipes help preserve cultural identity. Promoting food festivals and culinary tourism can attract food enthusiasts.

Art Education and Institutions

Prestigious institutions for art and culture education are established in the state. Strengthening these can foster academic excellence and innovation.

Painting in Bundi Palace, Bundi (From 1700's)

Religious & Spiritual Tourism

Growing Religious & Spiritual Tourism

Post-COVID surge in religious tourism boosts travel, hospitality and small enterprises, creating entrepreneurial opportunities and expanding India's spiritual tourism economy significantly.

Wellness & Rejuvenation Retreats

Spiritual tourism now includes yoga, meditation and wellness therapies transforming religious sites into centers for holistic well-being beyond traditional pilgrimages.

Tech-Driven Religious Tourism

Mobile apps, virtual reality tours and online darshan bookings enhance accessibility and engagement, catering to tech-savvy travellers seeking enriched spiritual experiences.

Heritage & Cultural Awareness

Rising interest in archaeological and heritage sites, with youth exploring ancient temples and seeking multi-lingual religious literature to understand diverse spiritual traditions.

Modern Infrastructure & Safety

Luxury accommodations at sacred sites, improved cleanliness initiatives (Nirmal Devasthan), disaster preparedness and eco-friendly practices ensure a safe, sustainable and accessible pilgrimage experience.

Historical and highly revered temples

• Brahmaji Temple, Pushkar
• Shrinathji Temple, Nathdwara
• Eklingji Temple, Udaipur
• Karni Mata Temple, Bikaner
• Govinddevji Temple, Jaipur
• Sanwallyaji Temple, Chittorgarh
• Khatushyamji Temple, Sikar
• Ramdevra Temple, Jaisalmer
• Famous religious fairs in Rajasthan
• Ramdevra Fair, Jaisalmer
• Rishabhdev Fair, Udaipur
• Gogaji Fair, GogaMedi
• Kaila Devi Fair, Kaila Village
• Mahaveerji Fair, Karauli
• Beneshwar Fair, Dungarpur
• Singoli Shyam Fair, Bhilwara
• Jain Temple, Jaisalmer
• Gair Dance, Banswara

Tourism

Indicators	Current Status	Target (2030)	Target (2035)	Target (2040)	Target (2047)
Share of Domestic Tourist Visits (DTV) in state out of total domestic tourist footfall in India (%)	7.1	9	10	12	15
Share of Foreign Tourist Visits (FTV) in state out of total foreign tourist footfall in India (%)	8.8	12	13	14	15
Average stay for tourists in Rajasthan (No. of days)	1.5	2.3	2.4	2.5	>3.0
Contribution of Tourism Industries to State GVA (%)	7.48	9.00	9.50	9.80	10.50
Contribution of State Tourism Industries to India's Tourism GVA (%)	8.03	8.5-9.00	9.5-10.00	10.50	12.00
Total share of tourism employment to the state's employment (%)	11.26	12	13	14	>14
Total share of state tourism employment to India's tourism employment (%)	12.50	13	14	15	>15
UNESCO World Heritage Sites	9	12	14	16	>20
State Rank in India: Domestic Tourist Visits	5	4	3	2	1
State Rank in India: Foreign Tourist Visits	5	4	3	2	1

ART & CULTURE

Indicators	Target (2030)	Target (2035)	Target (2040)	Target (2047)
Digital Platforms, Collaboration and Partnerships	Develop the RAN app for 10,000 users, create a digital archive of 50% heritage materials and form alliances with 50 cultural groups and MoUs with 7 zonal centres	Develop the RAN app for 25,000 users, create a digital archive of 60% heritage materials and form alliances with 60 cultural groups	Develop the RAN app for 40,000 users, create a digital archive of 75% heritage materials and form alliances with 75 cultural groups	Expand RAN app to 1,00,000 users, digitalise all artifacts and oversee 100 cultural partnerships with zonal centers
Arts & Cultural Festivals and Events	Host cultural festivals at 7 zonal centers for 5,00,000 visitors, boosting participation by 50%, launch 20 Rajasthani cultural events	Host cultural festivals at 20 districts and 14 state centers for 7,00,000 visitors, boosting participation by 60%, launch 25 Rajasthani cultural events	Host cultural festivals at 20 districts in the state for 10,00,000 visitors, boosting participation by 75%, launch 30 Rajasthani cultural events	Establish Rajasthan as a top cultural destination with 20 lakh annual visitors and 100% festival participation nationally & globally
Skill Up-gradation and Support for Artisans	Train 10,000 artisans, assist 5,000 artists via Artist's Credit Card and establish 10 community art studios	Train 15,000 artisans, assist 7,000 artists via Artist's Credit Card and establish 15 community art studios	Train 25,000 artisans, assist 10,000 artists via Artist's Credit Card and establish 25 community art studios	Train 50,000 artisans, assist 20,000 artists via Artist's Credit Card and establish 50 community art studios

DEVASTHAN

Indicators	Target (2030)	Target (2035)	Target (2040)	Target (2047)
Tech-enabled Solutions for Devasthan	Set up online donations and darshan for 30 temples and install CCTV security in 12 temples	Install CCTV cameras in top 30 Devasthan temples; enable QR code and online donation facilities in top 50 temples; implement barcode entry and online appointments in 5 major temples for queue-free darshan; introduce online darshan in 30 temples	Top 50 temples to get CCTV; top 100 to have QR code and online donation; top 10 to offer barcode entry and online appointments for easy darshan	Set up online donations and darshan for all temples and install CCTV security
Facility Enhancement at Religious Sites (Rest areas, toilets, drinking water, parking, cafeteria, light & sound show)	Facilities in 18 temples	Light & sound show in 5 temples; all other facilities in 100 temples under Devasthan Department	Light & sound shows in 20 temples; all other facilities in 200 temples	Facilities to be provided in all 593 temples

Mid-Term Action Plan

Tourism Infrastructure Expansion

INR 5,000 crore Rajasthan Tourism Infrastructure & Capacity Building Fund to modernise transport, lodging and connectivity for seamless travel.

Smart Tourism Development

Rajasthan Tourism app to offer itinerary planning, AR/VR-based virtual tours and real-time navigation for enhanced visitor experiences.

Sustainable & Adventure Tourism

Promote eco-tourism, wildlife circuits and adventure sports like paragliding, hot air ballooning and desert safaris.

Religious Tourism Enhancement

Develop Beneshwardham, Mangarhdham and spiritual centers map key religious sites and provide online darshan via a universal app.

MICE Tourism Growth

Establish Rajasthan Mandapam and RIC as major venues for international conferences, summits and business meetings.

Heritage Conservation Initiatives

Digitise 75% of Rajasthan's cultural artifacts, restore 100 heritage sites and create Rajasthan Cultural Archive.

Geo-Heritage & Rural Tourism

Identify and promote historical sites like Ramgarh Crater and expand heritage havelis and homestays in rural areas.

Aviation & Heli-Tourism

Increase airport terminal capacity, modernise aviation infrastructure and promote helicopter tourism to boost accessibility.

Marketing & Branding Strategy

Target global markets with special campaigns, influencer collaborations and UNESCO World Heritage promotions.

Tech Integration in Religious Tourism

QR/VR-based signage, AI-driven tourist assistance and temple security with CCTV during major festivals.

Culinary Tourism & GI Tagging

Promote Rajasthan's millet-based cuisine globally, obtain GI tags and develop a culinary tourism circuit.

Skill Development for Tourism Workforce

Mukhyamantri Paryatan Kaushal Vikas program to train professionals in hospitality, arts, digital marketing and customer service.

Digital & Networking Platforms

Create Rajasthan Artists' Network (RAN) and an online marketplace for local artisans to enhance global visibility.

**Public-Private Partnership (PPP) **

Attract private investment in tourism infrastructure, logistics, skill development and eco-friendly projects.

Women Inclusion in Tourism Sector

Strengthen the Tourist Assistance Force with gender inclusion and increase women's participation in hospitality jobs.

Green Tourism & Waste Management

Implement sustainable tourism policies, promote eco-friendly practices and ensure zero-waste management at tourist sites.

Cultural Festivals & Events

Launch annual art festivals, increase Rajasthan's presence in global events and create cultural walk-throughs.

Religious Infrastructure Modernisation

Develop libraries with Vedic literature, improve sanitation and build parking and rest areas at pilgrimage sites.

Disaster Preparedness at Religious Sites

Implement emergency plans, crowd management measures and safety protocols for pilgrim-heavy events.

Branding Rajasthan as a Cultural & Religious Hub

Market Rajasthan as a premier cultural and spiritual destination with engaging events and strategic global outreach.

Long-Term Action Plan

World-Class Tourism Infrastructure

Develop SMART industrial parks, expand airports, boost heli-tourism and create Rajasthan's first Destination Management Organisation (DMO) for high-tourism zones.

Smart Tourism through Technology

Fully digitalise services, implement AI-based engagement and launch global-standard tourism apps for real-time navigation and virtual experiences.

Diversified Tourism Experiences

Establish Rajasthan as a global leader in wellness, adventure, heritage and luxury tourism by adopting world-class tourism practices.

Skill Development & Capacity Building

Create Centers of Excellence for tourism training, launch a world-class hospitality institute and promote gender-inclusive workforce development.

Marketing & Branding Strategy

Conduct global tourism campaigns, leverage best practices from international markets and rebrand Rajasthan as a premier tourism destination.

Sustainable & Responsible Tourism

Achieve 100% sustainability compliance, implement eco-tourism projects and develop high-end experiences like "Palace on Wheels" to attract luxury travellers.

Cultural Heritage Digitalisation

Digitally preserve Rajasthan's cultural artifacts, establish virtual museums and provide global accessibility to cultural archives.

Collaborative Ventures & Partnerships

Strengthen partnerships with global cultural organisations, zonal centers and develop programs with Indian Council for Cultural Relations (ICCR).

Art & Cultural Festivals

Expand Rajasthan's global cultural footprint, double participation in national and international festivals and introduce innovative new events annually.

Support for Artisans & Folk Artists

Provide comprehensive training, financial assistance and expand community art studios to sustain and develop Rajasthan's rich folk traditions.

Preservation of Heritage & Museums

Upgrade museums, establish digital cultural experience centers and ensure the complete restoration of all major heritage sites.

Spiritual & Religious Tourism Enhancement

Create dedicated corridors for spiritual centers, implement master plans for temple development and encourage private sector participation.

Technology Integration for Religious Tourism

Enhance security at pilgrimage sites, provide AI-driven visitor experiences and develop temple information systems via mobile apps and audio-visual tools.

Infrastructure Upgrades at Religious Sites

Improve pilgrim facilities at all major temples, ensuring accessibility, sanitation and visitor comfort.

Green Initiatives at Religious Sites

Develop temple lands as oxygen hubs, preserve sacred groves and implement eco-friendly waste management solutions at pilgrimage sites.

Disaster Preparedness & Risk Management

Regularly update disaster management plans for heritage and religious sites, incorporating latest technologies and best practices.

Expansion of Rajasthan's Tourism Network

Launch digital tourist networks like Rajasthan Artists' Network (RAN) to establish online sales platforms for local artisans and boost cultural economy.

Development of Cultural & Religious Information Systems

Introduce multilingual guides, digital visitor experiences and AI-based tourist assistance at all heritage and religious sites.

Brand Rajasthan as a Global Cultural & Religious Hub

Develop a strategic market assessment, organise international conclaves and expand Rajasthan's presence at global religious tourism summits.

Secure Rajasthan's Cultural Identity for Future Generations

Implement state-of-the-art preservation techniques, train next-generation artisans and ensure Rajasthan remains a global leader in cultural heritage tourism.

These initiatives will transform Rajasthan into a global leader in heritage, tourism, sustainability and innovation.